Online shopping is experiencing a rapid growth in Australia; eBay alone has reported that an item is purchased every 15 seconds via the Internet. Even with those impressive figures Australia is still several years behind the UK and US for online internet sales. The Australian Institute of National Statics published that the current national internet sales for Australia is totaling $143 billion annually. Some internet markets are experiencing huge national and international growth; their online revenues have increased by up to 40%.
A growing trend that is expected to change the market is the use of mobile internet. Reports from the first quarter of 2011 show that 25% of mobile internet users are shopping online. This is a great advantage for any business prepared to change the way it markets and sells its products or services.
When a consumer uses their mobile or laptop internet on the go, 88% will use Google’s search or Google Maps to visit a business directly or order from them online. It’s becoming increasingly important for any business to appear highly in Google’s search, for the products they stock or services they provide. The way in which a business achieves this is by SEO (Search Engine Optimization); they will choose the search terms and Keywords they want to improve in Google’s search, then often use a reputable SEO company to work on the search terms on their behalf.
Many small business owners will think that SEO is just for large businesses, but that’s just not true. Consumers are searching for hairdressers to florists, mechanics to fish and chip shops. When researching the American internet market it becomes clear that American consumers are searching for products or services using Google’s search; 95% of US sales online are from businesses positioned on the first page of Google’s search for the consumers relevant search term. This is an insight into the future of the Australian internet market in the coming years. As this change in purchasing rapidly takes hold in Australia, Australian businesses will be forced to adopt internet sales and marketing strategies like SEO, or risk losing future customers and sales to businesses overseas who have a stronger internet sales strategy.
Some businesses will choose to market their business using Google’s paid listing, which is paying Google to be advertised on the first page for certain search terms. Each time the company’s website is visited via a paid advertisement the company pays Google a fee; this form of advertisement is for a business looking for a small short-term increase in profits, but will never fulfill the expectations of a long advertisement campaign. With 77% of search users choosing organic over paid listing when searching, and 67% choosing organic search when purchasing, it’s clear that the most effect way and profitable way is SEO.
When it comes to choosing the right Australian Business Coach for your business, you cannot afford to leave things to chance.
Choose the right coach and you could quickly take your business to the next level. But – – choose a novice or worse, someone whose only claim to being a qualified coach is that they have shelled out for a franchise and you could end up regretting your decision every time you think about it.
With that in mind, here are 5 things to keep in mind when choosing the right business coach for your Australian business…
- Chose the Right Coach for the Right Job. In the same way as we have different medical professionals that specialize in different fields, not all coaches are created equal.
- Proof. You should ask the coach; “What qualifies you to coach me?” And they should be able to show you proof of their capabilities. Have they ran their own successful business in the past? Do they have references from satisfied clients?
- Get Things in Writing. So many Australian business owners fail to establish the ground rules in their business dealings. When you get things in writing (and I mean everything) you avoid misunderstandings and both parties know what is expected of them.
- Choose a Coach that Asks the Right Questions – Lots of Questions. A good coach will take time and effort to ‘get inside your head’ He or she will ask dozens of questions relating to different aspects of your business. If they don’t – avoid them. They are like a doctor prescribing a cure without even examining you.
- The You Factor. Some people hire a business coach expecting the coach to do the work. In reality if it is to be it is up to me. For your business to change, you have to change. No one – even the best coach in the entire world can do that for you.
Some say tourism is synonymous with Australian business, since the tourism, service and financial sectors account for 69% of the country’s GDP. The good news about Australian capital is that it’s been continually growing over the past 15 years, with low unemployment, low inflation and a strong mining industry.
Drought has been a wrench thrown in Australian agriculture this year, although the streak of bad luck is forecasted to improve. Australians live in a very global economy, having become powerful players in the Asian markets, especially since many of the immigrants in Oz are from Japan, the Philippines, mainland China and South Korea.
Globalization is a big part of business in all industrialized countries, but more so with regard to business in Australia. Liberal immigration policies following the world wars has added thousands of citizens from Japan, mainland China, Vietnam, Fiji, South Korea and the Philippines to its shores. For this reason, there is a good working relationship with these other nations and the Chinese industrial world has a growing demand for Australian minerals and fuels.
The rise of China’s middle class added another agricultural market to Australia’s list, which previously exported mainly to Japan. It is estimated that one out of two of Australia’s export dollars are now earned in Easy Asia (3/4 in the Asia-Pacific realm, in total). Half of Australia’s foreign direct investment occurs in Asian countries too.
Another characteristic of Australian business is that there is a strong financial center. Following a merger in 2006, the Australian Stock Exchange and the Sydney Futures Exchange became the 8th largest exchange in the world.
That year, the Australian Stock Exchange saw a total market capitalization of $1.4 trillion, with 148,000 equities and 400,000 futures-and-options contracts traded each day. The financial sector, which has been growing steadily at 5% each year, employs over 380,000 Australians.
The term “lucky country” is often used to describe the land down under. Australians proudly use this term in reference to their abundance of riches, their geographic isolation and their pleasant climate. However, social critic Donald Horne used the phrase a different way, saying that Australia was lucky that the economy hadn’t collapsed from its business climate being seized by trade barriers and tariffs, overprotective labor unions and low natural resource wealth.
The criticism of Australian business is that export-oriented manufacturing is low and their prosperity largely depends upon foreign investments, which could be troublesome in the event of industry instability overseas.